mitt romney made over $100 million by shutting down our plant and devastated our lives. it turns out, when we built that stage, it was like building my own coffin, and it just made me sick. >> out of the blue one day, we were told to build -- >> pretty powerful ad, a powerful because it is a real story, powerful because it sets the table in terms of what mitt romney's priorities were appear from additional perspective, this ad was seen -- unique visitors -- 2 million times on youtube. most impressively, it was seen in the swing states. so this is the kind of advertising that we decided to run in swing states, particularly like in ohio, for example, where blue-collar, downscale voters were looking for this kind of information and saw the kind of priorities of mitt romney. i think this was very important at setting the stage for the rest of the campaign. i will show you one more ad and then i promise to shut up. it is not all nasty and negative. some of it was fun. here is one that we did leading up to the olympics. >> there is mitt romney, who ran the salt lake city games